A Product Detail Page (PDP) is a webpage that provides key information about a specific product—such as images, descriptions, bullet points, pricing, and other relevant details—to help customers make informed purchasing decisions.

All major retailers have content requirements that brands must meet to list their products on their websites—such as designated image sizes, maximum word counts for product descriptions, minimum character counts for titles, and more. It’s essential for brands and manufacturers to follow these guidelines to ensure their products appear correctly and stand out to online shoppers.